World Automotive History, November 3, 1911 Chevrolet's Birth Day

Exactly 107 years ago, on November 3, 1911, an automotive manufacturer named Chevrolet was established in the United States (US). Chevrolet gives a different color to the automotive industry. Chevrolet came from the idea of two people namely Louis Chevrolet who is a Swiss racer with William C Durant, a businessman or founder of General Motors (GM).

The two men have hopes of encouraging the new automotive business. In 1913, Chevrolet managed to build its first car. Engineers and technicians from the manufacturer successfully developed the Classic C Series Six by spending 2,500 US dollars. This car was built to weaken the Ford market which was very powerful in the US at that time. The Chevy Bowtie, the Chevrolet logo shaped like a bow tie, was first introduced in 1914 by sticking to the H series and L series.

Many controversies regarding the origin of this symbol. Some say from hotel rooms in France, coal company logos, and a cross-version of the Swiss cross in honor of Louis Chevrolet. By 1916, Chevrolet had established itself as a successful automotive company with the production and sale of the 490 Series. This success allowed Durant to buy its stake in GM and merge Chevrolet into the GM Company as a separate division. Developing In 1919, Chevrolet introduced its first light truck built on a car chassis.

The logo of the Chevy began to be affixed to this inaugural model truck. The manufacturer, based in Detroit, Michigan, began developing its factories in various regions in the United States. Various truck models were also successfully developed by Chevrolet and started marketing their work to various parts of the world. The Corvette car carrying the first injection engine also appeared to meet customer demand with better engines in the 1950s.

Now, almost every continent there is this American car. Chevrolet made a big impact on the automotive industry. Easily recognizable by its sleek, modern design and gold bowtie emblem, Chevrolet is a carmaker more than a century old. Chevrolet in Indonesia The development of Chevrolet in Indonesia has existed since the 1920s. This was evidenced by the presence of a Chevrolet dealership that developed in the Kediri region, East Java, as depicted in the photo now stored in the Tropenmuseum, Amsterdam (Netherlands).

But there is no complete information about this dealership. Chevrolet dealership in Kediri in 1929 (Tropenmuseum) According to Kompas Daily October 14, 1969, the Indonesian Government imported many vehicles originating from the US at that time. The government also included Chevrolet vehicles to be distributed to trucks, buses, and jeeps.

At that time, there were several general assembling companies in Indonesia that received this American product. Such as PT Gaya Motor, ISC, National Motor, Inmermotor Udatin. This company has the responsibility for the arrival of American motorcycles. In 1971, the Indonesian military also listed its name as assembling. At that time, the Army brought in 2,200 Chevrolet trucks that were used for domestic use. Since then, many Chevrolet products have begun in Indonesia. The factory was also developed in the Bekasi area to serve the enthusiasm of the Indonesian people. (Compass)